Meta on September 15 began selling Meta One, a global subscription bundle that pairs premium social-media features with expanded access to the company's AI tools, including capabilities powered by its Muse AI assistant1,2,4.
Individual plans start at $7.99 per month, with a higher tier at $19.99 per month. Additional tiers target creators and businesses, with pricing reported as high as $4993. Meta said the "core experience" on its apps and Meta AI will remain free, and users can still purchase standalone subscriptions for Facebook, Instagram, and WhatsApp without opting into a bundle.
What the bundles include
Meta One gives subscribers access to AI tools for creating and editing images, generating videos, and using Instagram's AI-powered Restyle editing tool. Non-AI perks include 48-hour Instagram stories and a bold follow button. Meta said it plans to expand the bundles over time to include its Edits app, AI glasses, and other products.
Some of the Meta One bundles had been in testing earlier in 2026 before the global rollout.
Early subscription revenue signals
The launch follows Meta's addition of individual app subscription tiers in March: Instagram Plus at $3.99 per month, Facebook Plus at $3.99 per month, and WhatsApp Plus at $2.99 per month. Market intelligence provider Appfigures reported that Instagram's daily worldwide subscription revenue averaged $1.2 million as of the week of September 9, while Facebook's daily subscription revenue reached $528,000. Those figures represent increases of 475% and 143%, respectively, from the prior week, according to Appfigures.
Muse and the monetization path
Meta One is designed in part to monetize the company's Muse AI models. The launch follows Meta's 2025 investment of $14.3 billion in Scale AI, a deal that brought Scale AI CEO Alexandr Wang to Meta to lead its AI efforts.
ANALYSIS By bundling AI usage into tiered subscriptions rather than charging per query or per generation, Meta is creating a recurring-revenue layer on top of apps that have historically been monetized through advertising alone. The early Appfigures data on standalone app subscriptions provides a baseline against which Meta One uptake can be measured.