Snowflake said it is introducing the AI Gateway for Advertising, currently in preview, with governed Model Context Protocol integrations for Meta and TikTok1. Built on Snowflake's May 2026 acquisition of Natoma's enterprise MCP platform and connected to Cortex Agents, the gateway combines live ad-platform signals with enterprise data in a customer's Snowflake environment to let agents diagnose campaign performance, recommend optimizations, and act with campaign-manager approval. PMG is an early customer, the company said. Additional platform integrations are forthcoming.
Snowflake Opens AI Gateway for Advertising with Meta, TikTok MCP Links
Snowflake said it is previewing the AI Gateway for Advertising, offering governed MCP integrations with Meta and TikTok, built on its Natoma acquisition.