Unitree and StarPlus Legend Holdings debuted UNI-DOGGIE, a consumer-grade robotic dog priced at 43,900 yuan (approximately $6,150), at the 9th China International Import Expo (CIIE) in Shanghai on November 5, 20261. The product secured 1,000 unit orders on launch day2.
UNI-DOGGIE is Unitree's first robotic dog designed specifically for the consumer collectible market, combining robotics technology with celebrity-related intellectual property and trendy toy design. StarPlus Legend Holdings, a Hong Kong-listed IP operator, co-developed the product.
Hardware and locomotion
The robot weighs about 19 kilograms and is equipped with 12 precision aluminum-alloy joint motors. It reaches a maximum speed of 2 meters per second, can step over obstacles up to 16 centimeters high, and can climb slopes with inclinations of up to 40 degrees. Its movement repertoire includes running, jumping, walking on its front legs, lion-dance moves, and dancing.
A camera built into the nose captures photos and videos. The robot supports leash-free automatic following and can be remotely controlled through a mobile app over a 4G network. The companies said UNI-DOGGIE could be used for companionship at home, outdoor activities, trendy toy meetups, commercial performances, and parent-child interaction.
Joint venture and broader plans
StarPlus Legend Holdings and Unitree have established a joint venture responsible for the development and exclusive operation of related products. StarPlus Legend said it is working with Unitree to develop consumer-oriented IP-based robots, including quadruped robotic pets and humanoid robots for entertainment and performance scenarios.
ANALYSIS The 43,900-yuan price point places UNI-DOGGIE well above hobby-grade robotic toys but far below the industrial quadrupeds Unitree has previously sold, carving out a middle tier aimed at collectors and lifestyle consumers rather than enterprise buyers. The 1,000-unit launch-day order volume, while modest in absolute terms, provides an early demand signal for a category that has had few consumer-priced entrants at this capability level.
The debut comes as the broader robotics sector draws fresh capital and public-market attention. Agility Robotics listed on Nasdaq at an approximately $2.5 billion valuation after a SPAC vote, though its filing disclosed just $1.8 million in 2025 revenue against a $138.1 million net loss[3]. Separately, industry observers have noted that data pipelines and software, rather than mechanical design, are becoming the gating factor for the humanoid robot industry's next phase[2].
UNI-DOGGIE's software supports over-the-air updates, according to the companies.