Anthropic and London-based private-equity firm Hg have agreed to launch a joint consultancy by the end of 2026 that will embed AI consultants and engineers into European businesses, the Financial Times reported1.
The new company will advise firms on how to deploy AI, with a focus on implementing Anthropic's Claude models in business environments across Europe2.
The deal extends a relationship between Anthropic and Hg that began in 2024. Rather than relying solely on model licensing, the consultancy represents a push by Anthropic to commercialize its AI offerings through hands-on service delivery.
ANALYSIS Pairing with a buyout firm that holds stakes across European enterprise software gives Anthropic a distribution channel into incumbent businesses that may lack internal AI-deployment expertise.
The move comes as Anthropic's chief rival OpenAI is pursuing a pre-IPO funding round of up to $30 billion at a $1.25 trillion pre-money valuation[3]. Observers cited by CryptoBriefing noted that the Hg partnership could positively influence perceptions of Anthropic's growth potential and revenue prospects. Market participants will be watching whether the consultancy leads to further strategic initiatives by Anthropic, such as new funding rounds or increased investment from partners like Amazon or Google, according to the same report.